Identity guidelines and logo

 

Quiet space

In order to preserve impact, our identity artwork - full, simplified labels - should be surrounded by free space equivalent to 25% of the full width

No other text or graphics should occupy this quiet space.

Placement of our identity artwork close to any sort of border or edge should also respect this quiet space.

Files are provided with the quiet space built-in.

 

 

 

Background

The background for our identity artwork should be as plain as possible in order to provide as much contrast as possible.

Solid colours are best.

Complex or busy graphics or pictures should be avoided as much as possible. Use of desaturation or contrast-lowering tweaks for complex and busy graphics pictures is a good way of providing contrast to our identity graphics.

 

Colours

The green artwork should be used against a white or a light-coloured background.

The white artwork should be used against any other background.

 

Full or simplified logo choice

We prefer that you use the full logo, with all the words.

The simple logo is available when space is at a premium, or when the full logo has already been used elsewhere and repetition is a worry.

 

Formats

SVG – Open and free vector format, can be scaled to any size while keeping the best quality possible.

PNG – Raster format, with transparency, lossless compression. Will lose quality of scaled up.

 

Downloads

 

 

With quiet space

No quiet space

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide

SVG

PNG – 4000 pixels wide

PNG – 1500 pixels wide

PNG – 500 pixels wide