13 October 2020

The CTA announces new Communications Director

It is with delight that the CTA announce Tim Henley’s appointment in the new role of Communications Director.

Tim is a committed evangelist to the whole plant cannabis economy and he has a long history in the Cannabis industry. As an entrepreneur in the first days of the legal industry, a founding Director of the CTA in 2017, Tim left to take up a job with one of the major global Cannabis Companies.

Tim has always believed in the ideals of the CTA and when the time was right had no hesitation in coming back to help develop the CTA’s new direction.

On being offered the role, Tim commented:

“The UK is at a crossroads like no other we have seen. We are leaving probably one of the richest and most powerful trading blocks in the world. The UK has chosen to set itself up as in independent trading nation capable of setting its own rules and generating new prosperity from the change in regulatory regimes. We are also in the midst of the most disruptive pandemics to sweep the globe in the last century.
This is the current economic and social backdrop the Cannabis Trades Association saw as an opportunity to appoint a new role of Communications Director. The mission is clear, create simple understandable messaging that amplifies across todays multitude of echo chambers to bring cannabis out of the closet.
I want my grandchildren to be proud of the world I leave to them. We are not doing so well at the moment and if I can have any part in turning around this Titanic, I will jump at it! We need to go back to our future to create a world to be proud of. Cannabis was for a long-time part of the UK landscape with hemp grown for industrial use like rope and sails. The official British medicine cabinet had space for cannabis up to 1949 and was only phased out with the introduction of medicine regulation after the Thalidomide scandal. This industrialisation of society has led many of us to look for synthetic and sanitised versions of the natural world. This cannot go on and we need to go back to nature to find solutions for the current situation.
I call it the “The Attenborough Effect”, we need to look at cannabis as one of the key players in this challenge, It is a medicine, it is a food source packed full of essential dietary elements, it is an industrial raw material, a natural carbon capture system that can remediate soils. It has all the X Factor needed to make it a true star of the next decade.
The COVID-19 syndrome will be the long-lasting effect on people and economies the current epidemic leaves us with. Cannabis can really help with this syndrome both in economic and wellbeing terms if we think out of the box. We need to stop offshoring all the jobs and economic benefit. We need to build back stronger and better in the light touch regulation of the Post BREXIT world to deliver the cannabis dividend in the shortest possible time.
The Cannabis Trades Association will be at the heart of this renaissance working to create a world leading cannabis economy.
Will you join us?”

We welcome Tim Henley on board and he can be contacted at t.henley@cannabistrades.org

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