Melanie Löfgren
An internationally established a leader in the pharmaceutical and wellness sectors Appointed February 2025
Melanie Löfgren is the Co-founder and CEO of Envigore Limited, a pioneering UK-based online pharmacy and wellness clinic launching in January 2025. With over three decades of international experience, she has established herself as a distinguished leader in the pharmaceutical and wellness sectors, most recently steering various prominent CBD and medical cannabis companies including Supreme CBD and Orange County CBD.
Her expertise in navigating complex regulatory frameworks is evidenced by her advisory roles to multiple governments, including the UK, where she contributed to the All-Party Parliamentary Group for Hemp and Cannabis, and South Africa, where she served as a Senior Advisor to consecutive Ministers of Tourism. As former CEO of the Vacation Ownership Association of Southern Africa, she successfully influenced legislative reform and grew market share from 69% to 92% of the ZAR3.5billion
A postgraduate in Business Management and Administration from the University of Stellenbosch, Melanie has consistently demonstrated her ability to drive substantial growth across diverse sectors, from FMCG and manufacturing to technology and healthcare. Her current venture, Envigore Limited, represents the culmination of her extensive experience in regulated markets and commitment to advancing healthcare accessibility through technology-driven solutions.
