Has it only been Four Years of Dedication…?

It’s hard to believe that four years have passed since Marika Graham-Woods joined the Cannabis Trades Association (CTA). Looking back, her journey has been a mix of challenges, rewards, and determination.

Marika doesn’t shy away from the realities of her role. “Low pay, long hours, and a load of armchair critics – a tough old slog,” she admits. Despite the hurdles, she recognises the CTA’s progress in positioning itself to help the hemp and cannabis industries grow and compete. Given the regulatory and public perception challenges, this progress is significant.

When she first took on the role, Marika had certain expectations. “I thought this would be a part-time job – it isn’t,” she reflects. The complexities of representing such a nuanced industry quickly made it clear that a part-time commitment wouldn’t suffice. The demands are constant, and the stakes are high for the businesses that rely on the CTA’s advocacy.

One of the most surprising aspects of her work has been the gap between individual companies’ understanding and the role of a trade organisation. “I thought industry would understand why a Trade Organisation can do more to represent them than individual companies can – I was wrong,” she observes. Despite this, Marika remains focused on the bigger picture. She recognises the value in collective action, even if some in the industry are slower to appreciate it.

Coming from outside the hemp and cannabis sectors initially seemed like it could be a disadvantage. However, Marika found that her fresh perspective has been a strength. “I thought I’d be at a disadvantage being a person from outside the industry – not true,” she says. Her external view, combined with her dedication, has helped the CTA navigate an ever-changing regulatory landscape and push for industry growth.

One frustration Marika continues to face is the government’s slow recognition of the benefits of hemp and cannabis. “I thought by now the UK Government would understand how hemp and cannabis can be a dynamic part of public health and a boon for our economy – regrettably more work to do,” she says. Like many in the industry, she sees the untapped potential of these sectors.

So, what keeps Marika going? “Vision and faith,” she says. “Vision to see what can be achieved and faith the industry will help the CTA to do it.” This forward-thinking attitude has driven her throughout her time at the CTA, along with her belief in the organisation’s potential to create meaningful change.

As Marika marks four years with the CTA, it’s clear that her journey is far from over. With the industry’s support and a shared vision for the future, she and the CTA are well-positioned to keep moving forward. And she hasn’t forgotten who encouraged her to take on this role in the first place: “Thanks for getting me into this – you’re a 😃 pal, Sian”.

The Cannabis Trades Association is here to provide support, guidance, and resources to help its members navigate these changes successfully. Click the image to book a chat.

Published - 04/10/2024

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